Summary of the process of becoming a franchisee

Application:

Like with so many important things in life, the Cookies By George franchise process starts out with an Application Form.  First, we ask you some basic information below and then we will send you our Application Form.

Credit Check:

At the end of the application is an important paragraph of legalese, in which you agree to permit us to check your credit history.

Interview:

We know that the large volume of information you have given us in the application form doesn’t paint a complete picture of who you really are…so, if your application convinces us that you are a serious contender, we want to meet you and get to know you in person.  This is also an opportunity for you to get to know us as well.  Compatibility between Franchisee and Franchisor is critical to the success of Cookies By George.

Test run: 

Assuming that we’ve all bonded well at our face-to-face meeting, we like to have you experience the operations of one of our stores first hand…to accomplish this we will have you spend some time actually working in a store, so you will get to see what it’s like on the other side of the counter.

Approval plus Deposit:

At this point, you and Cookies By George will have a good idea of our mutual compatibility and can make the big decision.  If we offer you a Franchise, and if you accept, we will require a deposit towards the Franchise Fee.

Site Selection and Leasing Process:

We may already have locations targeted for a future Cookies By George, or you may have some ideas, which we may consider.   We seek out only the best locations and strive to situate stores such that they will not over-serve the geography.  We may also utilize professional consultants or agents to find the best prospects.

When that special location is identified, we then negotiate a fair and reasonable lease for the location.  When that is done, the lease is entered into between the landlord and Great Cookies By George Inc.  We then sub-lease the premises to you, our Franchisee, upon the same terms and conditions as the “Head Lease”.

Franchise Agreement:

Now that you have a picture of Cookies By George from behind the counter and know where the store is to be located, the next step is to enter into the Franchise Agreement which details the respective rights and obligations of you, the Franchisee and us, the Franchisor.  During this process, we insist that you obtain legal advice…this is a very big decision for both you and Cookies By George, and we must know that you have a complete understanding of what you are committing to.

Building the Store:

Cookies By George always strives to be ahead of the game in store design …plus we have 25 years of trial and error in store layout…so when we design and build a store, we are very particular that the look of the store makes the customer go “Wow!!”  And just as important…we make sure the store functions well behind the counter.

We also have considerable experience in the process of “the Build”, so we maintain control over the entire project.  The process of designing and construction is approximately 6 to 8 months from site selection to store opening.  As the costs of the project become payable, we will, from time to time, require payment of these costs from you.

Training You and Your Staff:

Prior to the store being ready to open, you will attend George’s Cookie College…not a recognized educational institution…just what we call our rigorous training regimen at a corporate store…followed by a program of continued training at the new store, both before and after opening.

…and before you know it, your store, your staff and you are ready for store opening and you’re an official member of the Cookies By George Family!

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